Orion enters packaged cookie market in India with 2 new products

orion-enters-packaged-cookie-market-in-india-with-2-new-products

Two latest innovations for snacking: strawberry-filled choco pie and the biggest choco chip cookie

In tune with the evolving preferences of the Indian consumers, Orion, one of the largest food companies of South Korea, has introduced two innovative products: Orion Strawberry Choco Pie, a Choco pie center-filled with the pulp of handpicked real strawberry, and the Ultimate Choco Chip, a large size cookie with real chocolate Choco chip.

The launch is in line with company’s expansion plans to introduce more products and get into new geographies and stores.

The Orion Strawberry Choco Pie- pack of six pieces is priced at Rs 90, and the 12-piece pack at Rs 180; while the Ultimate Choco Chip weighs 16.67 grams each – with 26% Choco chip content. A pack of six pieces of the Choco chip is priced at Rs 60.

Saurabh Saith, CEO, Orion India said, “It is one of the largest cookies available in the branded-packaged format in India, featuring an exquisite taste and aroma of Choco Chips and contains 26% real chocolate, one of the best in the industry. These innovations are born of Orion’s global expertise, R&D prowess and quick adaptation to Indian consumers’ preferences. India is Orion’s big strategic bet and company will continue to invest here following the approach of Make in India and Delight India.”

 

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