Kerry highlights top current opportunities for innovation in product development
New global research from Ireland-based food company Kerry has uncovered that most protein consumers in India are motivated by health and wellness, with 56% associating protein with “healthy diet”, 50% with “generally healthy” and 49% associating protein with “immunity boost”, significantly above the global average.
The Protein Mindset: Uncovering Consumers’ Perceptions and Preferences of Proteins details how consumers around the world increasingly perceive protein content and quality as fundamental drivers of their food and beverage purchase choices.
The report also found that consumers in India are willing to pay a premium for protein fortification, with 94% open to paying a higher price and 69% willing to pay at least 10% more.
When it comes to purchase considerations for protein-rich food and beverages, the research revealed that quality of protein is the leading purchase driver for 60% of consumers in India, followed by natural ingredients, then brand name and taste.
Gunjan Pandey, Marketing Director, Kerry Southwest Asia remarked on the findings: “Interestingly hybrid protein products that include both animal and plant-derived proteins are very popular with Indian consumers, with 82% indicating it appeals highly to them.”
This timely report highlights the crucial rise in market acceptance of added protein in consumption of everyday foods and beverages, as well as indulgent snacks and treats.