Plans to update logo, colours and branding suite in tandem with Canadian expansion
Baskin-Robbins, the world’s leading specialty ice cream brand, introduces a new look that captures its ice cream scoops, sundaes, beverages, and cakes.
Featuring a rich chocolate brown and colourful pink accents, the new logo represents the bold, optimistic and timeless flavour of the Baskin-Robbins brand. The new visual identity, now present online and in social media, will be introduced across packaging, uniforms, and shop design progressively over the next 18 months.
“Since 1971, Baskin-Robbins has helped Canadians flavour every day with happiness,” says Natalie Joseph, Canadian spokesperson for Baskin-Robbins since 2014. “As we enter this next chapter of our brand story, our new look aligns with our bold plans to ignite expansion across Canada.”
Operating more than 105 shops across Ontario, British Columbia, Quebec and Manitoba, Baskin-Robbins expects to open up more than 20 new locations over the next five years. The brand has already gained incredible growth momentum in 2022, with recent openings in Mississauga, Oshawa, and St. Catharines.