The acquisition aligns with Wingreens’ larger vision to become a house of better-for-you foods & beverages
Wingreens Farms, Gurugram-based new age packaged foods company, has announced its acquisition of a 100% stake in Bengaluru-based snack foods startup, Postcard.
Postcard, founded in 2019, brings consumers specialty food from different parts of India, retaining authentic local flavours, while empowering local artisans and the supply chain. Some of its unique offerings include Kolhapuri Bhadang bhel, Jamnagari Chiwda, Kovilpatti Peanut Chikki, Andhra Avakaya Pickle, Cuttack Barohmaja, Kerala Plum Cake etc. With its differentiated assortment of local Indian sweets, snacks and pickles, Postcard seeks to infuse new flavours into the massive category of Indian FMCG food that has hitherto been dominated by legacy brands.
Postcard joins marquee brands like Raw Pressery, Monsoon Harvest, Saucery and other homegrown brands by Wingreens such as Impatient Baker, Organik Country and Spice Rack- under the Wingreens World house of healthier, ‘better for you’ foods & beverages.