This initial launch of GURU Zero to Quebec retailers and Canadian online platforms will be supported by a comprehensive marketing campaign
GURU Organic Energy Corp, Canada’s leading organic energy drink brand announced the official launch of its new ZERO SUGAR category, starting with its mesmerising GURU Zero Wild Berry.
Carl Goyette, President and CEO of GURU stated, “With the new GURU Zero line, we’re targeting a new, fast-growing trend of consumers who are looking for energy drinks that can boost their metabolism without compromise: ZERO SUGAR, ZERO SUCRALOSE, ZERO ASPARTAME AND ZERO ARTIFICIAL INGREDIENTS. Through our leading-edge R&D capabilities, GURU has once again hit the mark with another great-tasting natural energy drink with new functionality that supports active lifestyles and improved physical performance.”
This initial launch of GURU Zero to Quebec retailers and Canadian online platforms will be supported by a comprehensive marketing campaign, which will include in-store promotions and activations, combined with high-impact in-store displays, all supported by a strategy of digital media placements, social media content and influencers, as well as special events.