From mixer grinders to cooktops, Butterfly’s product range is transforming categories

Butterfly, one of India’s most trusted kitchen appliance brands, is turning a new page. With a refreshed brand identity, a renewed purpose, and a sharper understanding of today’s ever-evolving consumer.

Butterfly’s refreshed positioning, ‘Celebrating Change’, reflects a deep understanding of modern Indian homes, where shifting roles, hybrid lifestyles, and tech-integrated living are the norm. As a subsidiary of Crompton, one of India’s leading names in home solutions, Butterfly is now equipped to bring intuitive and purposeful innovations that transform everyday experiences in the kitchen and beyond.

“For over 40 years, Butterfly has been a part of millions of kitchens across India. Today, as homes become more fluid and identities more self-defined, our new identity reflects not just who we are—but who we’re here for,” said Swetha Sagar, Chief Business Officer, Butterfly.

From mixer grinders to cooktops, Butterfly’s product range is transforming categories—designed to be more intuitive, durable, and design-forward, catering to the changing rhythms of contemporary households. The brand’s commitment remains the same: to improve everyday life by providing intelligent solutions that understand and evolve with the consumers.