Bindu Fizz Jeera Masala plans Rs 1000 Cr revenue, eyes footprint in North, East and West India

Partners with manufacturing facilities in North and East India

House of Bindu, the flagship beverage vertical under SG Corporates, and the powerhouse behind Karnataka’s most loved carbonated ethnic beverage – Bindu Fizz Jeera Masala – is ready to go national. The brand is poised to disrupt the Indian ethnic beverage space with a high-impact rollout spanning Uttar Pradesh, Bihar, West Bengal, Maharashtra, Gujarat, Rajasthan, Punjab, and the Delhi-NCR region.

The company plans to target Rs 1000 crore revenue by tapping into India’s ethnic beverage potential. Multi-region rollout set to capture key FMCG growth corridors targeting presence in five lac retail outlets.

SG Corporates has partnered with manufacturing facilities in North and East India, reducing lead times and enhancing market responsiveness. This complements its existing state-of-the-art production hubs in Puttur, Sangareddy, and Visakhapatnam, fortifying its pan-India manufacturing capabilities.

Sathya Shankar, Managing Director – SG Corporates, “The Indian ethnic beverage market is at an inflection point and we see a massive market opportunity for brands that offer authentic, flavour-rich, homegrown options. Bindu Fizz Jeera Masala isn’t just a drink—it’s a sentiment rooted in India’s culinary identity. As the original Jeera Drink, our expansion strategy is aimed at tapping into this emotional resonance nationwide and bringing our products closer to customers.”