Love Macadamia India launches Brands We Love campaign

Aims to promote macadamia nuts through local partnerships

Love Macadamia, an initiative by the World Macadamia Organisation (WMO), has announced the launch of its Brands We Love – India campaign. The initiative encourages collaboration with Indian brands to build awareness, drive demand, and boost sales of macadamia nuts in the country.

Building on its success in the US, the campaign is set to launch in India this October, tapping into the country’s growing interest in mindful eating. With a focus on key cities like Delhi and Mumbai, the programme offers select partner brands high-visibility digital exposure through curated content, online presence, and social media amplification, all at no commercial cost.

Participating brands also get a chance to shape the emerging macadamia category in India while responding to increasing consumer interest in macadamia-based products.

Jillian Laing, CEO, World Macadamia Organisation, said, “India’s food innovation space is incredibly dynamic. The ‘Brands We Love’ campaign celebrates that creativity. By partnering with like-minded Indian brands, we’re unlocking new ways to enjoy the marvel of macadamias, fueling wellness and innovation together.”

Mansi Ahuja, Ampro Marketing (WMO’s representative in India), added: “With this campaign, we’re shining a spotlight on Indian brands already creating nutritious, homegrown products and now enriched with the goodness of macadamias. It’s a meaningful collaboration that supports local businesses while promoting mindful eating.”