Carlsberg creates world’s smallest beer

The non-alcoholic beer measures only twelve millimetres in height and contains 0.005 centilitre of non-alcoholic beer

Carlsberg has collaborated with the research institute RISE, the company Glaskomponent, and a miniature artist, by presenting an extraordinarily small innovation: the world’s smallest beer. The aim is that the beer’s moderate size and non-alcoholic content will inspire people to drink in a more responsible and moderate way. In relation to the launch Carlsberg are also challenging students to create an even smaller beer.

Carlsberg have created a non-alcoholic beer measuring only twelve millimeters in height and containing 0.005 centiliter of non-alcoholic beer. The bottle is as small as a grain of rice and contains just a single drop of non-alcoholic beer. It comes complete with a Carlsberg label and a sealed cap.

As such, this is the world’s smallest non-alcoholic beer – and a symbol of moderate and responsible drinking.

“To promote responsible drinking, we present our most moderate idea ever. The world’s smallest beer holds only one-twentieth of a milliliter and is so small that it’s easy to miss. But the message is much bigger: we want to remind people of the importance of drinking responsibly,” says Casper Danielsson, Head of Communications, Carlsberg Sweden.