Good Monk achieves 25X growth in 18 months

The company grew from Rs 40 lakhs monthly revenue to approximately Rs 2.5 crore monthly revenue, alongside turning CM3 positive

Good Monk, the flagship brand of Superfoods Valley, a Bengaluru-based start-up and one of the leading disruptors of nutrition supplements announced a 25X growth in the last 18 months. The company grew from Rs 40 lakhs monthly revenue to approximately Rs 2.5 crore monthly revenue, alongside turning CM3 positive.

The brand has been able to achieve this growth primarily due to its consumer-centric innovation with a strong product differentiation, which make the proposition unique and consumer-friendly. The product promised a hassle-free supplement that can be added to one’s daily food without altering the taste, which resonated with consumers and led to a strong word-of-mouth, thereby providing the impetus to grow exponentially.

“At Good Monk, we believe that nutrition should be easy, effective, and clean. Our mission is to empower Indian families to take control of their health without compromising on taste or convenience. Scaling 25X over the last 18 months validates our mission and inspires us to consistently innovate and push beyond to solve consumer problems while staying true to our business values. Focusing on scaling the business while ensuring clinical efficacy has been a cornerstone of the strategy which has helped the brand demonstrate effectiveness and high retention rates which has fueled better unit economics. We hope to continue building business with our core fundamentals in place and fortifying Indian meals”, said Amarpreet Singh Anand, Founder & CEO, Good Monk.

Sahiba Kaur, Co-founder, Good Monk says, “As parents, our goal was to solve a household problem that we were experiencing personally, with our children and the elderly. We are grateful to our consumers who have been at the core of our growth. This growth milestone reinforces our belief that when a brand tries to solve a household problem, and attempts at making lives easier for consumers, it resonates with them and their support is visible in our growth. This milestone paves the way for the next and we are committed to staying true to our values and continue to solve consumer problems through our innovative brand proposition.”