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Acquires 10 per cent equity stake
Herbalife announced global sports icon Cristiano Ronaldo acquired a 10 per cent equity interest in HBL Pro2col Software, an indirect wholly-owned subsidiary of Herbalife that holds the Pro2col technology. Pro2col is Herbalife’s next-generation, digital, personalised health and wellness operating system, designed to drive daily engagement, sustainable behavior change, and measurable outcomes through a structured, data-driven approach to wellness.
Ronaldo invested $7.5 million, along with a commitment to provide services and sponsorship rights to Pro2col Software. Herbalife has been Ronaldo’s global nutrition partner since 2013, inspiring better nutrition and performance globally. Herbalife and Ronaldo collaborated on the launch of Herbalife24 CR7 Drive, a sports drink formulated to meet the nutrition and performance needs of the global soccer legend and benefit athletes of all levels across the globe.
“Cristiano has been a valued partner for more than a decade, and his decision to take an ownership stake in Pro2col marks an important milestone in our relationship,” said Herbalife Chief Executive Officer Stephan Gratziani. “His investment reflects a shared belief in the power of nutrition, data, AI, and personalised insights to drive better health outcomes, and reinforces his confidence in the future impact of Pro2col.”
“After more than a decade together, our relationship is built on trust and shared ambition. Investing in Pro2col felt like a natural evolution — in addition to representing Herbalife, this is about helping shape and grow a platform that can truly change how people engage with their health and wellness,” said Cristiano Ronaldo. “I’ve seen firsthand how Herbalife brings together science, innovation and personal support to make health and wellness more accessible. Working together with Herbalife to create something with lasting impact is what motivates me at this stage of my career.”