Naturex unleashes wide range of natural food colours

While the trend is undeniable and with many manufacturers already onboard, some are starting to see it as a chance to innovate rather than an additional, often costly, constraint. Capitalizing on Naturex’s extensive botanical expertise, clients can now seize this opportunity to create, innovate and rethink products, using natural colors as a source of inspiration.
From intense reds to soft pinks, pale yellows and luscious greens, nature offers limitless color possibilities. Micro-algae can be used to create vibrant blues, while luscious fruits can be transformed into colorful powders, each with their own unique set of characteristics. At this year’s IFT show, visitors will be able to experience nature’s potential firsthand, answering consumer demand for both authenticity and visual appeal. Guests will be invited to put their imagination to work at the booth’s ice cream parlor where they will have the opportunity to create their own personalized ice cream.
With botanical expertise across several markets, Naturex is able mix and match nature’s resources into a wide range of creative solutions that benefit from a full array of plant properties. “It’s about more than just color, by using our knowledge across different industry sectors, we can naturally improve performance or add functional or organoleptic benefits to products. And because of our range of processing capabilities, our colors can also take on another dimension, with new shapes and sizes such as sparkles and flakes for the decoration of various confections. We can help customers get creative to meet the ever-changing needs of consumers.” said Naturex category manager Nathalie Pauleau.