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American food giant Mondelēz International has opened a new research and development hub in Poland, forming part of a $65 million investment. Mondelēz International, Inc. is building the best snacking company in the world, with 2016 net revenues of approximately $26 billion. Creating more moments of joy in approximately 165 countries, Mondelēz International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, featuring global Power Brands such as Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident gum.
The Wrocław Technical Center will support new products and technologies for Mondelēz’s brands such as Milka, Cadbury Dairy Milk and Oreo. It will form part of the company’s previously announced $65 million investment in nine large R&D hubs, strategically positioned around the world.
Mondelēz aims for these centres to better recruit, retain and develop talent across a range of science and technical disciplines, while accelerating the company’s growth and innovation.
The Wrocław facility will be home to nearly 250 experts including scientists, engineers and other specialists from around the world and is equipped with innovation labs, a large pilot plant and a collaboration kitchen, a creative space of 9,500 square meters for new ideas and experimentation.
Executive vice president of research, development, quality and innovation, Rob Horgrove mentioned that with these advantaged technical centres, the company is focusing their investment in research, equipment and capabilities, driving innovation to support growth strategy, margin and quality platforms. These R&D hubs will improve speed, efficiency and effectiveness, while increased scale will enable the company to more quickly address evolving consumer needs. Poland is one of the most important markets in Central Europe, and Wrocław is a modern city that’s open to investment. Embedding one of the company’s largest technical centres here clearly signals the importance of Poland and Europe within their global R&D network. Horgrove is responsible for all product and packaging development, research, nutrition, quality, food safety and scientific affairs activities worldwide. He previously served as Senior Vice President, Research, and Development & Quality for Mondelez Europe, where he oversaw technical leadership for innovation, materials productivity, quality systems and reporting, scientific and regulatory affairs, and nutrition initiatives across the region.
The Wrocław hub joins four other fully operational Mondelēz International Technical Centers: East Hanover, New Jersey; Curitiba in Brazil; as well as Bournville and Reading, both in the UK.
The remainder of the company’s network of redesigned technical hubs in India, Singapore, Mexico and China are expected to open in the second half of 2017 and in 2018.