Pepsi introduces non- returnable glass bottles

PepsiCo India Holdings Pvt. Ltd has turned to a healthier option in packaging, after shifting its focus to healthier products.

 

The local arm of American food and beverages company PepsiCo Inc. has introduced non-returnable glass bottle with a twist-and-turn cap for Pepsi Black, a zero-calorie carbonated beverage.

 

This is first time a carbonated beverage maker is selling cola in glass bottles that consumers do not need to return at the point of sale.

 

Besides, the bottles can be re-used at home. So far, Pepsi Black was available in cans and polyethylene terephthalate (PET) bottles.

 

Other carbonated beverages sold by PepsiCo are available in returnable glass bottles, a form of packaging that has been getting replaced by PET fast.

 

In the past four years, according to PepsiCo’s internal estimates, glass bottles dropped to around 19 per cent of total carbonated beverages packaging from around 46 per cent. Companies have even brought single-serve PET bottles (250 ml and 300 ml) to eventually replace returnable glass bottles.

 

The company will initially sell Pepsi Black in non-returnable glass bottles in metro cities, and will extend the reach to other towns.

 

The company is also selling the sparkling version of Himalayan, a water brand owned by NourishCo Beverages Ltd in well-designed glass bottles.

 

PepsiCo’s rival Coca-Cola India Pvt. Ltd, the local unit of American beverages maker Coca-Cola Co., however, is yet to bring non-returnable glass bottles to India.