Bisleri International Private Limited is now banking on a revamped portfolio of fizzy fruit drinks and its premium mineral water brand Vedica for growth in the next 2-3 years
Anjana Ghosh, director of business development and HR said, “Bisleri is looking to double its revenue from the current Rs1,500 crore (as of March 2017) to Rs3,000 crore by FY2020. Bisleri will finalize products for Bisleri Pop—its portfolio of carbonated drinks—by January 2018 which will help drive the company’s growth. We are still brainstorming ideas and we will have a clear strategy by sometime in January. The fizzy fruit drinks market is still relatively small, but there is no one in the market with a fizzy drink with real fruit.”
“Bisleri is banking on growth in its natural mineral water brand Vedica for growth in the topline. Currently, 10-15% of the company’s Rs1,500 crore revenue comes from the brand and this is set to grow to over 20% in the next 2-3 years”, Ghosh said.
“The company is also planning to set up 2-3 more plants for Vedica in the coming fiscal year, adding to the existing plant in Rudrapur, Uttarakhand. All plants for the brand need to be near natural springs and the company is evaluating sites.”