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The maker of Cadbury and Oreo, Mondelez strives for $1 billion in online sales by 2020. It has also said that its Indian business will be crucial to building its global ecommerce sales.
The company has been deepening its relationship with online marketplaces such as Amazon and Big Basket since last year. The company has been selling its product through these marketplaces by having product customizations and promotions, exclusive to online.
Before rolling out products like Bournvita biscuits, Cadbury Fuse, Marvellous Creations and Silk Oreo at traditional retail stores, it launched them online. It also set up a virtual chocolate store on Amazon India.
Expecting additional revenues from newer platforms, it launched its own portal in India to cash in the premium gifting market.
Mondelez saw sales rise by about 6% in the year to March 2017, better than a year ago but far from the double digit growth it had posted in most of the past decade.
Mondelez said e-commerce is showing signs of leapfrogging modern trade. In 2016, the company’s e-commerce net revenue grew more than 35% globally. China remains one of its biggest growth drivers with online sales already accounting for 10% of the country’s overall revenue.