Gujarat based Manpasand Beverages aims to have 20 plants pan-India by 2020 in its effort to drive volumes. With water being the most in-demand beverage of future, Manpasand would launch multiple facilities of packaged drinking water.
The company will be setting up new plants across the country to tap rural markets in particular, that are still brand agnostic. Manpasand intends to to create footprint in villages with products priced at not more than Rs 5 and Rs 10. The company has near 70 SKUs and has packaged drinking water under brand name Oxysip.
A Rs 600 cr expansion plan is already underway across multiple locations and Manpasand would have double capacity by the end of 2018. The company clocked a turnover of in excess of Rs 750 crore in 2016-17.
Manpasand has been driving growth through its flagship brand Mango Sip that has 75 per cent share in the revenues. The company has recently tied up with Parle Products to cross promote products. This would enable Manpasand to get access to the 4.5 million outlets of Parle Products spread across India.