Packaged food startup Y-Cook raises $5M

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Bengaluru based Y-Cook India Pvt. Ltd, which makes ready-to-eat and ready-to-cook packaged food products, has raised $5 million in a Series B round of funding from new and existing investors.

 

Dutch impact fund Oikocredit and venture capital firm 021 Capital, which is backed by Flipkart founder Binny Bansal, led the round. The company’s existing investor Omnivore Partners also contributed.

 

Y-Cook, which offers food products under the brand name Ta-daa!, plans to use the money for innovation and expanding its footprint. The company mainly focuses on southern India at present.

 

Launched in 2013, the firm provides boiled vegetables, lentils and fruits in both the ready-to-eat and ready-to-cook formats. It claims the products are preservative-free and can be stored at room temperature in a sealed container. The produce is grown by partner farmers.

 

The company primarily sells its products through retail chains such as Reliance Retail, Big Bazaar and Nature’s Basket, and e-commerce sites including Amazon and Flipkart.

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