Mother’s Recipe then introduces them to a world of delicious & Authentic food options which is convenient & fast cooking, interestingly highlighting exactly how much time their products would help them save in the kitchen
Mother’s Recipe has launched a campaign #GiftofTime – a part of their “taste the love” series. Breaking the clutter with not jumping into the brand wagon of launching campaigns during Women’s day, Mother’s Recipe deliberately launched the campaign weeks after to drive home an important message that women should celebrate themselves every day and not just on the 8th of March, Women exist outside the month of March too.
The campaign video shows the lives of three women set against the humdrum of busy lives taking care of different roles & expectations around them. Life seems to be on auto mode, till it hits an unexpected bend, catching these women off guard. A simple question – what would you like to do if you had two hours extra in a day? It then gets them to emotionally think about themselves which they are not used to doing, and they open up to share their interests. Mother’s Recipe then introduces them to a world of delicious & Authentic food options which is convenient & fast cooking, interestingly highlighting exactly how much time their products would help them save in the kitchen.
The video closes on a positive note with these women discovering a part of themselves in doing what they love without compromising on family & Taste.
Speaking about the campaign Sanjana Desai, Chief Strategy Officer, Mother’s Recipe said, “In the effort to look after the entire family, the I is often lost, but as individuality is rising and the guilt slipping away, as a brand we should pave the way for her. So, with this campaign, our objective is to highlight and address a larger challenge faced today. Mother Recipe strongly believes in offering lifestyle solutions, making a meaningful difference to the lives of their consumers. With our products, we want to enable our consumers in the kitchen, enrich them and not replace them. By helping them save time in the kitchen so that they could spare some time to do what they love.”
She further added, “It is not about celebrating one particular day, hence we deliberately stayed away from launching the campaign on women’s day. It is about looking beyond a specific day, aiming to bring about a change every day of the year.”
The campaign has been conceptualized by Sanjana Desai and Mothers’ Recipe team along with the creative agency Triton communications.