Mackmyra announces world’s first AI-generated whisky

This is the first time that a complex consumer product recipe has been created with machine learning.

Together with Fourkind, a Finnish technology consultancy that specializes in strategic spearhead projects with expertise in artificial intelligence, and Microsoft, Swedish company Mackmyra is now creating the world’s first whisky developed with artificial intelligence (AI).

This is the first time that a complex consumer product recipe has been created with machine learning. The possibilities for different whiskies are endless – Master Blenders, who are responsible for the whisky flavour and recipe development, can spend their whole lives tasting and experimenting to create the best flavours possible.

This is the first time that AI has been used to augment and automate the most time-consuming process of whisky creation. The distillery’s machine learning models, powered by Microsoft’s Azure cloud platform and AI cognitive services, are fed with our existing recipes (including those for award-winning blends), sales data, and customer preferences.

With this dataset the AI can generate more than 70 million recipes that it predicts will be popular and of the highest quality.