The number of bags is symbolic in that it represents the total members who have served in the American military
Fritos®, the flagship brand of PepsiCo’s Frito-Lay division, is teaming up with Carry The Load, a non-profit dedicated to providing active, meaningful ways to honor and celebrate the sacrifices made by nation’s heroes, to produce nearly 22 million specially marked bags to honor past and present heroes.
The number of bags is symbolic in that it represents the total members who have served in the American military throughout history (including active-duty). To further its commitment, the brand will also donate $100,000 to Carry The Load to support its ongoing efforts to provide healing services via non-profit partners for the mind, body and soul of our warriors.
Sadira Furlow, VP of marketing, Frito-Lay North America said, “There are so many brave men and women who have answered the call to serve our country. Paying tribute to these heroes is a longtime commitment for Frito-Lay, and we see this partnership with Carry The Load as an opportunity to inspire Americans to join us in honoring their sacrifice.”
Stephen Holley, president & CEO, Carry The Load said, “Every year, we look to provide Americans with more opportunities to partake in the important act of honoring and remembering our nation’s heroes, and this partnership with Fritos helps us better support those who answer the call to serve.”
In addition to the specially marked bags and donation, Fritos is inviting consumers to join in its mission of honoring our country’s heroic men and women.