Goyal Salt expands product portfolio with launch of black salt
If achieved, the reduction would be substantially ahead of Public Health England’s voluntary guidelines which seek a 20% lowering of total sugar by August 2020
The nation’s favourite yogurt brand, which includes Müller Corner and Müllerlight, has confirmed that it is targeting a total sugar reduction of 25 per cent across its branded yogurt portfolio by June 2020 which would equate with the removal of 3300 tonnes of sugar since 2015.
If achieved, the reduction would be substantially ahead of Public Health England’s voluntary guidelines which seek a 20% lowering of total sugar by August 2020.
As the Official Yogurt of British Athletics continues to champion the goodness of dairy and inspire people to live happier and healthier lifestyles, the target builds on the 13.5% reduction already achieved across Müller’s yogurt portfolio to August 2017.
Müller is targeting a 25% reduction thanks to the launch of its best ever core Müllerlight and Müller Corner recipes. Made possible following the discovery of a new yogurt culture, the new Corner recipe contains up to 9% less sugar and the new Müllerlight recipe now contains 0% added sugar.
The initiative builds on Müller’s continued drive to reduce sugar, having already reformulated Müllerlight Greek Style and Müllerlight Fruitopolis so that they include 0% added sugar.
Müller has also previously reformulated and removed sugar from the iconic Müller Corner Strawberry flavour and Müller Quark Yogurt range, and launched Müller Corner Plain, the dairy company’s first ever Müller Corner made with unsweetened natural Greek style yogurt.
Within the desserts category, Müller’s branded chilled dessert, Müller Rice, is already below Public Health England’s 2020 voluntary sugar reduction target for the category.
As the UK’s most chosen dairy brand[9], Müller’s overall approach to achieving category growth is to strengthen its core brands, develop a leading private label proposition and innovate to target the 46% of the yogurt category where the brand has limited or no presence.
Bergen Merey, Managing Director at Müller Yogurt & Desserts said:
“There is a responsibility which comes with being the 8th most chosen brand in the UK. So everything we do is geared towards adding taste to life, and inspiring people to become happier and healthier.
“We’re the category leader, and the significant challenge we faced was how to reduce sugar, without ever compromising on taste.
“We’ve now got our best ever recipes, supported by our biggest ever marketing campaign, and this category disrupting strategy is how we plan to not only meet Public Health England’s voluntary targets, but exceed them.