Yili enters Southeast Asian market

Yili will reach the Southeast Asian market, strengthening the local industry and transforming advantages into quality products

Inner Mongolian Yili Industrial Group which is listed on the Shanghai Stock Exchange and is configured as the leading dairy company in Asia , has announced that it is committed to investing significantly in Southeast Asia this year, combining the best resources in the world to offer more quality dairy products to local consumers.

Dedicated to contribute to the development of the complete industrial chain of the dairy sector of Southeast Asia, Yili plans to take advantage of its industrial and R & D advantages to make it possible for suppliers and talented people in the area to generate jobs and favor The economic growth of the region.

“Southeast Asia, the region with the fastest economic growth rate in the world, enjoys virtually unlimited potential, especially with regard to the development of the dairy sector,” said Mr. Yipeng Zhang , vice president of Yili Group . “In the future, Yili will diversify investment in Southeast Asian countries, providing healthy products and concepts, and also open up new opportunities for local partners.”

Transforming the advantages in quality products in Southeast Asia

• After establishing a global marketing, innovation and resources system, Yili aims to accelerate the flow of high-quality resources from the industrial chain between Southeast Asia and the international market, optimizing the regional allocation of resources.
• Yili has adopted first-level quality control standards thanks to the strategic cooperation with SGS (Société Générale de Surveillance), LRQA (Lloyd’s Register Quality Assurance) and Intertek, which guarantees high quality production in the Southeast Asian market.
• With research resources in Asia , Europe, Oceania and North America, Yili will create an integrated talent bank worldwide, boosting technological innovation with the aim of creating a “global wisdom chain” and further improving research capacity scientist from the nations of Southeast Asia.

In recent years, Yili has accelerated its expansion in the Southeast Asian market. Yili launched the ice cream brand “Joyday” in Jakarta (Indonesia ), marking a milestone in the establishment of a “milky silk route” that is defined by offering delicious and nutritious products. Next, Yili quickly announced the acquisition of Chomthana, Thailand’s largest distributor of ice cream and frozen foods.