PureCircle launches ice-cream with zero added sugar

PureCircle Partners With JDRF which Supports Type 1 Diabetes Research

PureCircle, the world’s leading producer and innovator of stevia sweeteners, is launching a great-tasting branded gourmet ice cream with zero added sugar and sweetened with its next generation stevia leaf sweeteners.  

Based in Chicago, the company is debuting the new ‘PureCircle’ ice cream in its hometown at the end of August.  It will initially be distributed around the city via ‘PureCircle’ ice cream trucks.

PureCircle has overcome the past challenges facing stevia leaf sweeteners: taste, supply and cost.  The company’s next generation non-GMO stevia sweeteners have a clean, sugar-like taste and work well across multiple consumer product categories. And PureCircle has ramped up its ability to supply the next generation sweeteners, like Reb M, in the large quantities that food and beverage companies require – and cost effectively to them. 

The importance of stevia sweeteners to the beverage and food industries is growing, evidenced by its increased use.  Last year, the number of new products launched using stevia globally grew +31%, according to Mintel. That was roughly three times the growth rate in 2017.  Over the last decade, stevia has been used in more than 20,000 beverage and food launches.  Many large and small food and beverage companies globally utilize PureCircle stevia in their low- and zero-calorie products due to its great taste.

In connection with the launch of the new ice cream, PureCircle has partnered with the Illinois chapter of JDRF, which funds research, advocates for government action and provides support to fight type 1 diabetes.  Recognizing the healthy attributes of PureCircle’s zero-added sugar ice cream, JDRF will help PureCircle educate its members about this new product and will provide PureCircle opportunities to sample and sell the ice cream at certain JDRF events.