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These changes will deliver further synergies between the non-alcohol, alcohol and coffee categories
Coca-Cola Amatil has announced changes to organisational structure and senior accountabilities to further integrate beverage categories across each country of operation. The changes take place as Amatil is completing a two-year transition phase for the Group and is targeting a return to mid-single digit earnings per share growth from 2020.
Group Managing Director Alison Watkins said all beverage categories would now be managed in line with geographic responsibilities:
- The Australian based Alcohol and Coffee portfolios will join the Australian Beverages team under the leadership of Peter West;
- Alcohol and Coffee in New Zealand, Paradise Beverages in Fiji and Samoa, and the international alcohol sales team, will join the New Zealand and Fiji businesses under the leadership of Chris Litchfield;
- The Coffee portfolio in Indonesia will be part of the Indonesian business under the leadership of Kadir Gunduz.
These changes will deliver further synergies between the non-alcohol, alcohol and coffee categories, and build on the existing integration in parts of the business including shared operations and sales teams in Australia and the structure in New Zealand. They follow the divestment of Amatil’s only non-beverage business, food processor SPC, in June 2019 and reinforce the company’s regional beverages powerhouse strategy by simplifying its manufacturing model and strengthening customer focus.
“Our partnerships with Beam Suntory, Molson Coors International, Caffitaly and other brand partners, together with our Amatil owned brands such as Grinders and Feral, put us in a strong position in the alcohol and coffee categories, and we expect that to continue,” Ms Watkins said.
“We’ve also worked closely with The Coca-Cola Company to implement the Australian Accelerated Growth Plan which sees our Australian Beverages business positioned for growth from 2020. With the conclusion of our two-year transition phase at the end of 2019, now is the right time to further integrate these businesses and use this new model to drive further growth for Amatil and our brand partners.”
Ms Watkins said that the achievements across the alcohol and coffee categories over the last five years had been impressive, with an expectation that revenue and profit growth would continue as planned under the new structure.
Ms Watkins said these changes did not affect Amatil’s portfolio range, availability or any current or projected growth plans for the alcohol and coffee categories. Amatil is committed to its target to deliver mid-single digit earnings per share growth from 2020 as stated at the Half Year Results announcement in August 2019.