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Interview
“Local manufacturing cuts down consumer price by almost half as compared to importing it from outside”

“Local manufacturing cuts down consumer price by almost half as compared to importing it from outside”

Amit Dhirwani, Founder & Director, Nutraprep India India’s fitness and performance nutrition market is growing rapidly, but challenges like counterfeits, inconsistent quality, and lack of consumer trust continue to hold the category back. Nutraprep India

Interview
“73% of Indian consumers are willing to pay more for products from sustainable brands”

“73% of Indian consumers are willing to pay more for products from sustainable brands”

Gaurav Manchana, Founder & Director, The Organic World India’s retail market contributes 10 per cent to India’s GDP and employs 8 per cent of India’s population. As per industry reports, the food retail market in

Feature
New innovations ushering in the ‘fourth wave’ coffee movement in India

New innovations ushering in the ‘fourth wave’ coffee movement in India

Nandita Abreo Subramanian, Founder & Director, Firefly Life Sciences Pvt. Ltd. In recent years, the Indian coffee industry has witnessed a rising demand for disruptive and premium products. This has ushered in a wave of