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Beverages
Parle Agro launches SMOODH Lassi

Parle Agro launches SMOODH Lassi

The launch is supported by the largest-ever multi-channel campaign in the lassi category Parle Agro, a leader in beverage innovation, has launched SMOODH Lassi, marking a significant addition to its expanding dairy portfolio. Building on

Supplier
Hamdard invests in SIG’s aseptic carton technology

Hamdard invests in SIG’s aseptic carton technology

Hamdard will utilise SIG’s filling technology to package, for example, new varieties of the century-old iconic beverage brand RoohAfza Hamdard Laboratories India (Food division), a company known for its health and wellness products and beverages,

Beverages
Parle launches SMOODH Fruit Lassi

Parle launches SMOODH Fruit Lassi

Offering the combination of fruits and goodness of yoghurt in a variety of flavours Parle Agro has launched SMOODH Fruit Lassi, under its dairy brand, SMOODH. The new product comes in three distinctive variants – ‘Guava Chilli’ a desi blend

Beverages
Sid’s Farm introduces packaged Sweet Lassi in Hyderabad and Bengaluru

Sid’s Farm introduces packaged Sweet Lassi in Hyderabad and Bengaluru

Launch coincided with the festive celebrations of Holi Sid’s Farm, a premium D2C dairy startup brand based in Telangana, has announced the launch of its new product, ‘Sweet Lassi’, packed in 200 ml recyclable food-grade disposable