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Interview
“An ascent of label literacy along with an affinity for managing gut health makes the perfect nexus for prebiotic fibre to become a baseline expectation and not remain just a marketable USP.”

“An ascent of label literacy along with an affinity for managing gut health makes the perfect nexus for prebiotic fibre to become a baseline expectation and not remain just a marketable USP.”

Priyank Jain, Founder of CHINI KUM™ India’s beverage market is witnessing a clear shift toward low-sugar, functional, and clean-label alternatives, driven by rising health awareness and increasing label literacy among consumers. Startups are now challenging

Feature
Quest for Healthy Sugars

Quest for Healthy Sugars

The Indian food industry is trying to make its products more diabetes-friendly by using sugar substitutes, reducing sugar content, and using sugar reduction technologies. However, there are potential drawbacks to each of these approaches. Sugar

Food
Modi Naturals launches peanut butter for children

Modi Naturals launches peanut butter for children

One of its variants has 75% lower sugar levels than other chocolate spreads in the market New Delhi-based food and beverage company, Modi Naturals has launched a new product category of Junior Peanut Butter under