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People
Organic Tattva ropes in Kareena Kapoor Khan as new face of its pulses and rice category

Organic Tattva ropes in Kareena Kapoor Khan as new face of its pulses and rice category

With her pledge to 'switch to purity,' Kareena champions mindful food choices Organic food brand Organic Tattva roped in Kareena Kapoor Khan as the new face of its pulses and rice category. With her pledge

Policy
Union Budget 2025: Six-year mission to achieve self-sufficiency in pulse production

Union Budget 2025: Six-year mission to achieve self-sufficiency in pulse production

Union Finance Minister Nirmala Sitharaman announced in the Budget Union Finance Minister Nirmala Sitharaman unveiled a six-year mission to achieve self-sufficiency in pulse production, emphasising tur, urad and masoor. Central agencies like NAFED and NCCF

Food
D2C food brand MITRA raises seed round from ah! Ventures Angel Platform

D2C food brand MITRA raises seed round from ah! Ventures Angel Platform

Deploying technology to strengthen its product and service capabilities MITRA, A D2C Fast Moving Consumer Goods (FMCG) brand, has raised an undisclosed amount in a recent funding round from ah! Ventures Angel Platform. The current

Global
World Pulses Day 2023 highlights how pulses are at core of sustainability

World Pulses Day 2023 highlights how pulses are at core of sustainability

Contribution of pulses to healthy diets is not only limited to their high protein content but also to being low in fat and high in fibre Following the successful celebration of the International Year of