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Capturing mercurial profitability of short-lifecycle beverages

Capturing mercurial profitability of short-lifecycle beverages

The challenges associated with it and viable strategies to manage short product lifecycles effectively The Indian beverages market is characterised by diverse categories, from traditional drinks like chai and lassi to emerging segments like health-focused

Beverages
RCPL partners with Sri Lanka’s Elephant House brand

RCPL partners with Sri Lanka’s Elephant House brand

This association will not only help RCPL bolster its growing beverage portfolio that boasts iconic brands such as Campa, Sosyo and Raskik but will also bring exceptional new products and value propositions to Indian consumers