Kellogg to provide food to people in need

In support of World Food Day, Kellogg Company and its employees are spearheading hunger relief efforts globally through the company’s Breakfasts for Better Days™ initiative. From stocking community food banks, to supporting community breakfasts and food distribution for hungry families, to helping thousands of school-age children worldwide get the breakfast they need to succeed, Kellogg is making a difference in every region around the world where the company does business.

“Our founder, W K Kellogg, was one of the great philanthropists of the 20th century, and today, his legacy of giving lives on for all of us here at Kellogg,” said John Bryant, President and CEO, Kellogg Company. “We believe the most positive impact Kellogg can have on the world is through our foods.”

Kellogg will also provide a serving of food to those in need every time someone shares or “likes” the company’s new World Food Day YouTube video highlighting Kellogg’s commitment to hunger relief. Consumers can post the video to their social media sites, along with stories of their own hunger relief efforts, using #feedingbetterdays. For every post using this hashtag between October 16 and November 16, Kellogg will donate one serving of food as part of its Breakfasts for Better Days™ commitment to provide 1 billion servings of cereal and snacks – more than half of which are breakfast – to children and families in need around the world by the end of 2016.

“In recognition of World Food Day, we invite everyone to join us in the fight against hunger and help people around the world experience the power of breakfast,” said Kris Charles, Vice President, Global Communications and Philanthropy, Kellogg Company. “Together, we can make an even greater impact to help those in need.”