The Hershey Company, renowned chocolate-maker, has launched its iconic Jolly Rancher confectionery brand in India. This is the brand’s first expansion outside the North America in its 65-year-old history.
Launched by Hershey India, the American company’s wholly-owned Indian subsidiary, Jolly Rancher Lollipops will be the first Jolly Rancher candy introduced in India. The lollipops will come in three flavors: Green Apple, Watermelon and Mango. Mango is developed specifically for the Indian market.
“The Jolly Rancher brand is a perfect line of products for sweets-loving consumers in India,” said Atul Razdan, General Manager, Marketing, Sweets and Refreshments, for Hershey India. “We’ve tailored our new Jolly Rancher products for India to appeal, specifically, to local palates with bold, fruity flavors that are unlike any other candy available in the market.”
Priced at Rs. 5 in India, Jolly Rancher Lollipops are available in select outlets in metropolitan cities. The company is manufacturing the product in its Chittoor plant in India.
Jolly Rancher is one of five brands that Hershey has identified as “global brands” that will drive the company’s worldwide growth over the next several years. The launch of Jolly Rancher in India will contribute to The Hershey Company’s focus on global growth.
The international expansion of Jolly Rancher in India and other iconic Hershey brands around the world is an integral part of Hershey’s global growth vision to achieve $10 billion in annual revenue by 2017, the company said.