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Kraft Foods, an American grocery manufacturing and processing conglomerate headquartered in the Chicago has announced it is taking an artificial preservative, sorbic acid out of some of its individually wrapped Kraft Singles slices. It is adding a mold inhibitor, natamycin, and a proprietary, unnamed ingredient for food safety.
“We know families today want convenient foods that have no artificial preservatives and a simpler, more recognisable ingredient list, and Kraft is working to deliver more of these options for some of our most beloved brands,” said Brian Gelb, Senior Associate Brand Manager, Kraft Foods. “Kraft is excited to deliver the same great tasting American cheese it always has with Kraft Singles—always made with real cheese, milk, and no artificial flavors and now with no artificial preservatives.”
Sorbic acid is generally recognised as safe by the US Food and Drug Administration. The change applies to the American and White American varieties of Kraft Singles, and not to the 2% milk varieties.