Healthy Marketing Team opens Asia office


London-based global healthy food marketing company, Healthy Marketing Team (HMT) is opening an office in Singapore effective July 1. The move is taken in response to increased client demand for our services in this key growth region, said the company. HMT, with experts spread across the world, has undertaken projects in more than 40 countries.

Firm’s senior partner Sam Waterfall will be based in Singapore to lead projects with clients across the regional growth markets. “Sam has driven our work in Asia since 2010 and led client branding, innovation, naming and NPD projects across the region. His experience and expertise combine consumer understanding with live project and detailed branding capabilities. Sam was a natural fit for the position and has a vital role to play in understanding and interpreting specific trends and issues from both the East and the West, and in doing so to help our clients to capitalise on the opportunities in these dynamic markets,” said HMT.

“HMT have been working as a specialist marketing task force for our clients across ASEAN, India, China as well as in Korea and Japan. In every case we’ve found that adding the rigour of our proven FourFactors Brand Acceleration System to the ambition of our clients has helped them to launch faster and stronger brands. Opening HMT in Singapore is a sign of our commitment to serving the brands, the marketers, the innovators and the entrepreneurs across the region – and helping them to get it right. We look forward to working with Government Departments, Multinationals, Local Manufacturers and Ingredients Players to deliver better products for consumers and better business for our clients,” Sam Waterfall said.

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