Mondelez International, the global snacking company whose portfolio includes iconic brands that each generate more than $1 billion in revenues, including Cadbury and Tang to name a few, on July 31, 2014 named Mark Clouse as Chief Growth Officer.
In this newly created position, Clouse, 46, will be accountable for all of the key areas of the company’s growth strategy, and will oversee the teams responsible for corporate strategy, global categories, global marketing, global sales, and research, development and quality. This integrated approach will enable the company to more efficiently allocate resources to accelerate expansion of global innovation platforms, Power Brands and breakthrough technologies.
Mondelez International also announced that it will transition to a region category-led operating model worldwide starting January 1, 2015. This model has been successful in Europe and North America, and will now be implemented in Latin America, Asia Pacific and EEMEA (Eastern Europe, Middle East and Africa) to drive growth, streamline decision-making and accelerate speed to market.
“The creation of the Chief Growth Officer role ensures that growth remains at the forefront of our company strategy,” said Chairman and CEO Irene Rosenfeld. “It will bring the same focus and discipline to driving sustained, profitable growth that we have brought to improving our cost structure and expanding margins. Mark is the ideal leader for this new position, with proven success across global categories as well as in regional and country operating roles in both emerging and developed markets.”
Clouse has held a variety of senior positions during his 18 years with the company. Since the launch of Mondelez International in 2012, he has served as President of its North American business and been a key driver of the region’s growth and margin improvement. Prior to the spinoff of the company’s North American grocery operations, Clouse was President of Kraft Foods’ Snacks and Confectionery business in North America. He has also led the company’s Global Category Team for Biscuits as well as its businesses in Brazil and China. Before joining the company, Clouse served in the United States Army for seven years as a pilot and completed his service as a Captain. He is a graduate of the United States Military Academy at West Point with a degree in economics.
Clouse’s appointment as Chief Growth Officer is effective immediately. He will continue to report to Rosenfeld and lead the company’s North American region until his successor is named.