Coca-Cola’s 2020 Vision: Making India one of its top 5 markets


Coca-Cola India is on its track to attain set objects for its vision 2020 in India. The company has moved up a spot from being ranked seventh to the sixth largest market for The Coca-Cola Company (TCCC). A great milestone, considering it ranked 19th in 2006, when a new management team under Atul Singh took over. India is also the third largest market for Coca-Cola in the Pacific Group, contributing 12% of the volumes of the Pacific Group followed by China and Japan.

The company is a strategic growth market for the TCCC and will play a significant role in attaining its vision 2020. With a per capita consumption of 14 per year for Coca-Cola products, as compared to the global average of 94, the Indian market offers huge growth opportunity. An increasingly evolving middle class, higher disposable income, changing lifestyles and habits are key factors that will fuel growth of the beverage industry.

The country’s leading beverage company is going ahead with its planned investments of $ 5 billion till 2020, to further capture growth opportunities in the packaged beverage market. The investments in India are on track as we build scale, manufacturing capacity, distribution capability and a robust product portfolio to realize our business goals in India. By the end of 2020, the Coca-Cola system would have invested more than $ 7 billion in its operations in India, which currently operates through a network of 59 bottling facilities in the country.

With brands like Sprite, Thums Up, Maaza and Kinley in its kitty, the company believes in the long term growth potential of the country and this system is committed to invest $ 5 billion in its operations between 2012 and 2020.

The Coca-Cola system in India is contributing in its own small way to building sustainable communities and reducing its own environmental footprint. Some of the community development programs include the “Support My School” program – a movement for healthy, active, happy schools, the ‘Parivartan’ and ‘Pragati’ retailer training program, Career Development centers to train youth and make them employable, women empowerment program as a part of the global 5BY20 campaign, Unnati – a sustainable mango farming project etc.

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