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Joining Prime Minister Narendra Modi’s call for his ‘Swachh Bharat Mission’, India’s leading consumer products maker Dabur India Ltd on October 1, announced a mega cleanliness drive across public conveniences of Sulabh International. Under this partnership, a massive awareness building campaign and special cleanliness drive was rolled out across the country on the occasion of Gandhi Jayanthi on October 2, 2014.
Under this initiative, Dabur and Sulabh would work towards promoting cleanliness across all public places like metro station, railway station and bus stops, and encourage people to join this ambitious project to keep our city neat and clean.
“At Dabur, we believe that an organization’s true worth lies beyond its business, and is best reflected by the service it renders to the community and the society. Businesses have a responsibility to subserve larger societal goals as they have the ability to contribute significantly and impactfully to sustainable and inclusive development. This programme is another step forward in this direction” Dabur India Executive Director-Marketing K K Chutani said.
Dabur, along with its flagship surface cleaner brand SaniFresh, will work towards providing clean and Germ-free public toilets across the country. A team of Volunteers will be positioned at Sulabh Intternational’s public conveniences across the country. These volunteers would disseminate the message that a clean and germ free toilet is a basic hygiene need of a human being for leading healthy life and to safe guard from common diseases.