Birla Nutriva Healthcare Ltd, a division of the Yash Birla Group recently launched a complete range of sports nutrition supplements for the health conscious customers. A range of products such as weight gaining supplements, calcium tablets, whey protein supplements and multi vitamin tablets will be marketed under the brand name ‘Nutristrength’.
Speaking on the occasion of the launch, Yash Birla, Chairman, Yash Birla Group said, “The youth today is increasingly becoming health conscious. With the launch of ‘Nutristrength’ we aim at providing supplements not only for fitness freaks but also for individuals wanting to lead a healthy and hearty lifestyle. For me wealth is health, and I believe if you work out and exercise regularly, your body and mind remains fit which in turn helps you function better.”
“For me, wealth is health, and I believe if you work out and exercise regularly, your body and mind remains fit, which, in turn, helps you function better. We hope to be well received,” Yash added.
With the launch, Birla Nutriva Healthcare Ltd has become India’s first company to launch its own nutrition supplement products in India.