Stemilt Growers LLC, one of the largest growers and exporters of Washington apples in the United States and IG International, India’s leading importer and marketer of Washington apples have recently launched the ‘Apples for Health’ campaign. The campaign is designed to promote the health benefits of eating apples and also make people aware of the different varieties of apples. The campaign was launched in Hyderabad by William Young, Sales Director at Stemilt Growers, during his recent visit to India.
William Young said, “The Indian fresh fruit market is one of the world’s fastest growing markets and Stemilt Growers supplies the largest volume of fresh produce to India through IG International Pvt Ltd”. Stemilt Growers and IG International, who have partnered to grow the Indian fresh fruit market have now decided to build their relationship and work together in areas like temperature controlled warehousing and packaging and transportation of fresh fruit. IG Group’s partnership with Stemilt will also be extended beyond apples to other fresh fruits.
Tarun Arora, Director, IG International Pvt. Ltd. said, “The ‘Apples for Health’ campaign intends to promote the health benefits of apples. With just 90 calories per apple, it is one of the best fruits to help people maintain healthy weight and healthier lifestyle. Apples help in bone protection, in lowering cholesterol and in prevention of breast, lung, liver and colon cancer. It contains an amazing array of polyphenols; provides antioxidant, cardio vascular, anti-asthma and anti-cancer benefits and helps in regulating blood sugar”.
The ‘Apples for Health’ campaign has covered Hyderabad and Bangalore and will be carried out in the other cities of the country over the next few months.