Havmor Ice Cream, has announced its plans for expansion and market development across cities with an investment of Rs 200 crore over the next three years.
Ankit Chona, Managing Director, Havmor, said, “Havmor is working on a greenfield project to develop a state-of-the-art manufacturing unit in South India within the next three years.” This third plant will help Havmor cater to the South India market and aide further expansion.
Chona said, “Since 1944, we have only made 100 per cent real milk ice-cream, and we believe this is the only way ice-cream should be made. Our success has been anchored on our quality and taste. Our customers have always recognised this.”
The company, which is headquartered in Ahmedabad, has now launched its first new production facility outside of Gujarat, with a state-of-the-art facility in Faridabad, adding a capacity of 25,000 litres of ice cream per day.
“We are very proud to be one of India’s leading 100 per cent real milk ice-cream brands, and we are delighted with customer feedback across markets. We are pleased to announce our expansion plans, which are in conjunction with our year-on-year growth, increasing demand and the huge growth opportunity in the industry,” he added.
Havmor intends to scale this facility up further to over one lakh litres per day with a combined output of over three lakh litres per day. It is available across 14 states and caters to over 70 per cent of India’s ice-cream consuming population.
“Along with our growing presence in the north, we also aim to strengthen our presence in the south market. We aim to increase our turnover to Rs 1,000 crore by 2020,” Chona said.
He added, “Out of the top fast-moving consumer good (FMCG) ice cream brands in India, Havmor is the only ice cream company which is not owned by a dairy cooperative, and yet since its inception, Havmor has only made pure milk ice cream.”
“However, various brands make both ice cream and frozen desserts, and so we believe customers need to know what they are consuming. An internal survey conducted found that consumer awareness levels are far lower in distinguishing frozen dessert and ice cream,” Chona said.
“As an ice cream producer, we would like to spread the awareness about the difference between ice cream and frozen dessert. We will soon be rolling out a 360-degree campaign to spread that awareness,” he added.
It continues to expand its operations through various retail partnerships and ice-cream parlours in its six newest territories, including Delhi and National Capital Region (NCR), Haryana and Uttar Pradesh in northern India and Hyderabad (Telangana), Andhra Pradesh, and Karnataka in southern India.