Mondelez India as part of its efforts to tap into the gifting segment has announced its entry into direct online sales for its range of products.
The company has launched an additional channel www.cadburygifting.in for consumers to directly connect with its brand. Mondelez India said in a statement that the new site will allow the company, part of Mondelez International to build an opportunity in the corporate gifting segment especially during festive season.
“We have identified a massive opportunity in the corporate gifting space that we aim to leverage through this platform,” said Mondelez India e-commerce lead Abhishek Ahluwalia to The Economic Times.
The company will provide free shipping for any bulk order above Rs. 299.
It is partnering with third parties for deliveries and has already teamed up with Olympia Industries Ltd
Besides, the company, which has a strong gifting portfolio, will enhance such experience through discounts, multiple location delivery and free shipping, along with customization and bulk orders.
“We are focusing our investments strategically on associations that help us develop best in class sales and distribution proficiencies with strong go-to-market capabilities,” Ahluwalia added.
In July this year Mondelez India had forged partnership with e-commerce major Amazon to sell chocolates and sweets through the online marketplace in the country.
Mondelez India has powerful brands in its portfolio, which includes Dairy Milk, Cadbury Dairy Milk Silk, Cadbury Celebrations, Cadbury Bournville, Cadbury 5 Star, Cadbury Perk, Cadbury Gems and Cadbury Glow.