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RP-Sanjiv Goenka (RP-SG) Group has set a target on making its homegrown FMCG food product Too Yumm a Rs 1,000 crore brand by next year.
The group has roped in Virat Kohli to endorse the high end snacks, being projected as a guilt free food.
If Too Yumm can achieve this feat then it would become one of the few FMCG brands to touch Rs 1,000 crore figure in the shortest time.
The group’s other food brand E-Vita came via acquisition four months back. Too Yumm is priced at Rs 10, 20 and Rs 40 while E-Vita which is positioned as ‘sabse sasta’ (cheapest) snacks is priced at Rs 5. Both the brands are now available in 50,000 outlets and in next three months will be available in 1.5 lakh outlets.
In 2017-18, the group is hoping that the foods business will cross Rs 500 crore mark and by FY19, it would be much bigger with Too Yumm alone crossing Rs 1,000 crore figure.