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Patanjali Ayurved is planning to enter the e-commerce market after becoming a resounding success online. The company plans to tie up with up to eight big e-commerce giants, including Amazon and Flipkart.
Patanjali Ayurved was eyeing the diaper and sanitary napkin markets. It is expected to launch both kids’ and adult diapers and affordable sanitary napkins in the Rs 16,000-crore market in the first quarter of the next financial year.
The firm started with medicines, personal care and food products, but now offers a wide range of products including instant noodles, cosmetics and baby products.
The announcement of an agreement with world’s largest e-commerce companies will happen soon. A new chapter of online shopping of Patanjali products from many portals is on the cards.