Israeli entrepreneur Yuval Maymon at Unavoo Food Technologies has developed and patented a sweetener made from water-extracted stevia and acacia fiber, also known as acacia gum or gum arabic.
The product HEYLO is being advertised as a revolutionary product that could finally substitute traditional sugar. The company has used a precision blending technique to create a clean taste and functionality that it claims can’t be matched by other sugar alternatives.
The product developers and marketers hope to seize a share of the valued $16 billion to $20 billion sugar-alternative market, but they face plenty of competition. The new product will have to deliver in order to dethrone pure stevia, which is riding high in the market right now.
HEYLO will be manufactured as an organic brown sugar alternative, a natural white sugar alternative and as a liquid. It is water soluble and 10 to 15 times sweeter than sugar.
The product seems to have a promising future, but it’s still in its infancy and needs to follow through on various promises such as clean taste. It also needs to be cost-effective and compatible with the ingredients list in many food products.