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Coca-Cola Company is reshaping their packaging approach, to help collect and recycle the equivalent of 100 per cent of its packaging by 2030. This objective is a part of the company’s new packaging vision for a ‘World Without Waste’.
The company is investing its marketing dollars and skills behind this 100 per cent collection goal to help people understand what, how and where to recycle.
The company is hopeful that the system will work with local communities, industry partners, customers, and consumers to help address issues like packaging litter and marine debris.
The company will continuously work towards making all of its packaging 100 per cent recyclable globally. The company will build bottles, whether through more recycled content, by developing plant-based resins, or reduce plastic amount in each container. The goal is to set a new global standard for beverage packaging.