Kraft Heinz has launched an incubation programme to aid the development of innovative food and beverage start-ups called Springboard. The company claims it wants to help develop brands who have genuinely innovative ideas which will help shape the future of the food and beverage industry.
Brands will have to submit applications to Springboard, and successful applicants will partner with Kraft Heinz who will help accelerate the growth of these brands and provide advice, funding and access to several production facilities.
Successful applicants will have access to Kraft Heinz’s pilot plants and commercial kitchens at its innovation centre, allowing them to produce innovative products, with guidance from Kraft Heinz.