Nestle adopts sugar reduction technology


Nestle has launched its first chocolate bar showcasing the company’s new sugar reduction technology


Milkybar Wowsomes are being advertised with 30 percent less sugar and go on sale in the United Kingdom and Ireland next week. The white chocolate bar will contain no artificial sweeteners.


Nestle said in a press release that, “Its scientists created “an aerated, porous sugar that dissolves more quickly in the mouth. It’s made by spraying a mixture of sugar, milk powder and water into warm air. “The milk stabilizes the spray-dried sugar and stops it becoming too sticky.”


The company is planning to apply the technology to more children’s chocolate brands.


Stefano Agostini, CEO of Nestle UK & Ireland said, “We announced earlier this month that we have taken out more than 60 billion calories and 2.6 billion teaspoons of sugar from across our food and drink portfolio in the last three years.”


Meanwhile, Nestle is exiting the U.S. candy market. It agreed in January to sell its operations there to Italian rival Ferrero SpA for $2.8 billion.

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