Heinz India, a part of the global food company KraftHeinz Company, has appointed former Indian skipper Sourav Ganguly for three years to boost one of its key brands. “We have brought in Sourav Ganguly on board for Complan for three years. He was a natural choice being a national figure, a father and a Complan boy himself,” Heinz India managing director Sankalp Potbhare has said, reports Financial Express. Ganguly will be the brand ambassador of Complan.
Potbhare said Ganguly has agreed to be the Complan campaign as it aims to raise protein awareness across the country, starting with West Bengal.
The company claimed it has registered a healthy growth from Complan since its re-launch about six months ago. The health drink is one of the major brands in the Rs 6,000 crore milk food drinks (MFD) category in the country.
“Ever since Complan’s relaunch in India last year, the brand has been growing at healthy double digit pace whereby we are confident to reclaim the lost ground in three years,” he said.
He also said that West Bengal and Tamil Nadu are the two major states accounting for one-third of the market. Its market share has increased by 2.5 per cent in West Bengal since the re-launch adding that Complan has 15 per cent market share in the state. Potbhare also said that the company was consolidating its existing product portfolio before launching new global brand like Planters in India.
The company officials have said that several products including the company’s international ones are in the R&D and exploratory stage and would be unveiled at the right time. In 2017 Heinz India had said with its impetus on new products and brands it is aspiring to double the topline to around Rs 3500 crore by 2021.