Rising concerns around plastic pollution have compelled FMCG companies to rethink their packaging solutions. Food and beverage major PepsiCo, for instance, announced it will launch the first-ever 100 per cent compostable, plant-based packaging for Lay’s and Kurkure snacks products, this year.
At PepsiCo, the Performance with Purpose 2025 goal is to design all packaging to be recoverable or recyclable, and supports increased recycling of plastic waste. According to the company, India will be among the first countries to pilot this new, sustainable packaging solution developed by PepsiCo.
While the PlantBottle — a fully recyclable PET plastic beverage bottle made partially from plants and which looks and functions just like traditional PET plastic bottle — accounts for 30 per cent of the company’s packaging volume in North America and 7 per cent globally, it may be a while before it finds its way to Indian shores due to its high manufacturing costs.