The Mumbai-based retail group plans to start delivering milk, eggs, and bread at users’ doorstep every morning by launching 1,000 outlets under the Easyday, Nilgiris, and Heritage brands.
The service is expected to be launched in metro cities in the next two weeks and will be expanded to other parts of the country later. Also, other verticals such as fruits, vegetables, and groceries will be added after the milk delivery model is in place.
According to the company, this new initiative of home delivery could generate around Rs 20 Lakh per store per month of additional revenue. Consumers can place orders through a mobile app, and Easyday and other outlets will deliver the items within a 2-3km radius.
Future Group plans to increase its network of Easyday outlets to 10K by 2022 from the present 950 stores.